'POLO' Ralph Lauren exists today as an All-American, preppy brand. And the evidence is fairly damning: the ubiquitous Polo tee.
While POLO is massively accessible, I am not drawn in. Concerts, on the other hand, are inclusive, accessible events that foster interconnectedness. They draw me in. People arrive at a venue as strangers and leave having had a shared experience.
With that in mind, I rebranded POLO for musicians, concert goers and really anyone who wants to: elevate their style from daytime to stage time, embrace their alter ego, and feel like they're at a rock show.
POLO Logo and Merch Collection, respectively
Marketing materials, including shopping bags, temporary tattoos and posters.